How to get sponsored as a runner
Sponsorship is not only for elites, and you do not need a big following. Brands bid for space on your race kit at the events you already run.
Nearest events you can list at
Upcoming events where an auction can still finish before the day.
September 2026
October 2026
Amsterdam, Netherlands
Oct 17, 2026
Organizers expect about 60,000 runners (source)
November 2026
Auckland, New Zealand
Nov 1, 2026
Organizers expect about 17,000 runners (source)
December 2026
January 2027
March 2027
Barcelona, Spain
Mar 14, 2027
Organizers expect about 32,000 runners (source)
April 2027
Boston, United States
Apr 19, 2027
Organizers expect about 30,000 runners (source)
London, United Kingdom
Apr 25, 2027
Organizers expect about 100,000 runners (source)
May 2027
July 2027
September 2027
Newcastle, United Kingdom
Sep 12, 2027
Organizers expect about 63,000 runners (source)
Guides
Questions
Is it free?
Listing a slot and bidding are both free. IRLSlots takes no cut of the winning bid: creators keep 100%, and the buyer pays a separate service fee only if they win.
Do I need followers?
No. Brands bid on the audience at the event, not on your follower count. Your profile does not show follower numbers at all.
What can I sell?
Space on your clothes, your body, your backpack, your bike or your car, as long as you will really be at the event. Each slot is a zone on a photo with its own auction.
How do I get paid?
Connect a Stripe account for payouts once, then publish. When a brand wins, their payment is paid to your Stripe account, and Stripe pays out to your bank after the event and your proof.
What if I'm travelling from abroad?
Visas, customs and the taxes on your earnings are your responsibility. If a buyer ships an item from another country, allow extra time — the wizard asks for it to arrive at least 10 days before the event.