It's already happening

People are selling ad space on themselves — and brands are paying.

On X

The posts

Marc Lou@marclou

I'm selling my body. On September 19th, I'm competing in my first HYROX race in Turkey. You can advertise your startup on 10 of my muscles: - Your website is listed on http://hyrox.marclou.com - Your logo will be tattooed on my body on race day - I'll share it on my YouTube and X accounts Bidding starts at $1,000. Each takeover doubles the price: $1,000 → $2,000 → $4,000. If outbid, you’re refunded minus the Stripe fee. Bidding closes on Thursday the 10th at midnight UTC (in 2 days), so I have enough time to print the winning tattoos. → Sponsor my body: http://hyrox.marclou.com

4.2Mviews4.3Klikes134reposts832replies
Polymarket@Polymarket

JUST IN: Startup founder Marc Lou announces he’s “selling his body” for ads, auctioning spots on 10 of his muscles ahead of a HYROX race, with bids starting at $1,000.

363.3Kviews882likes27reposts107replies
Marc Lou@marclou
Quoting @marclou

I’ll be paid $103,000 to race so far. I’m going to bed now, let’s see what gets tattooed on my body tomorrow! Auction ends in 6 hours btw.

302.2Kviews679likes9reposts148replies
Tibo@tibo_maker
Quoting @marclou

Riggsfield grabbed ALL the spots on @marclou's body watch what happened next 👀

291.9Kviews1.4Klikes42reposts214replies
Tiago@wbetiago
Quoting @marclou

It makes me sick that I work hard every day to increase $100 my MRR and then Marc makes a tweet and raises a cool 100K just for fun I know its a bad color on me but it just makes me wanna throw everything to the ground and go find a job

441.4Kviews402likes2reposts238replies
Dago | Recovering perfectionist@dagorenouf
Quoting @jackfriks

Currently getting people to sponsor my wedding and pass it as business expense under advertising. Sold 7 spots today.

39Kviews197likes9reposts42replies
jack friks@jackfriks

anything can be a business expense if you get creative enough

52.9Kviews149likes2reposts66replies
Dago | Recovering perfectionist@dagorenouf

Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day 😍 (full cinematic video coming soon)

1.1Mviews2.9Klikes85reposts362replies
Dago | Recovering perfectionist@dagorenouf

We did it fam

12.1Kviews235likes5reposts34replies
Marc Lou@marclou

I'm selling my body. On September 19th, I'm competing in my first HYROX race in Turkey. You can advertise your startup on 10 of my muscles: - Your website is listed on http://hyrox.marclou.com - Your logo will be tattooed on my body on race day - I'll share it on my YouTube and X accounts Bidding starts at $1,000. Each takeover doubles the price: $1,000 → $2,000 → $4,000. If outbid, you’re refunded minus the Stripe fee. Bidding closes on Thursday the 10th at midnight UTC (in 2 days), so I have enough time to print the winning tattoos. → Sponsor my body: http://hyrox.marclou.com

4.2Mviews4.3Klikes134reposts832replies
Polymarket@Polymarket

JUST IN: Startup founder Marc Lou announces he’s “selling his body” for ads, auctioning spots on 10 of his muscles ahead of a HYROX race, with bids starting at $1,000.

363.3Kviews882likes27reposts107replies
Marc Lou@marclou
Quoting @marclou

I’ll be paid $103,000 to race so far. I’m going to bed now, let’s see what gets tattooed on my body tomorrow! Auction ends in 6 hours btw.

302.2Kviews679likes9reposts148replies
Tibo@tibo_maker
Quoting @marclou

Riggsfield grabbed ALL the spots on @marclou's body watch what happened next 👀

291.9Kviews1.4Klikes42reposts214replies
Tiago@wbetiago
Quoting @marclou

It makes me sick that I work hard every day to increase $100 my MRR and then Marc makes a tweet and raises a cool 100K just for fun I know its a bad color on me but it just makes me wanna throw everything to the ground and go find a job

441.4Kviews402likes2reposts238replies
Dago | Recovering perfectionist@dagorenouf
Quoting @jackfriks

Currently getting people to sponsor my wedding and pass it as business expense under advertising. Sold 7 spots today.

39Kviews197likes9reposts42replies
jack friks@jackfriks

anything can be a business expense if you get creative enough

52.9Kviews149likes2reposts66replies
Dago | Recovering perfectionist@dagorenouf

Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day 😍 (full cinematic video coming soon)

1.1Mviews2.9Klikes85reposts362replies
Dago | Recovering perfectionist@dagorenouf

We did it fam

12.1Kviews235likes5reposts34replies
Marc Lou@marclou

I'm selling my body. On September 19th, I'm competing in my first HYROX race in Turkey. You can advertise your startup on 10 of my muscles: - Your website is listed on http://hyrox.marclou.com - Your logo will be tattooed on my body on race day - I'll share it on my YouTube and X accounts Bidding starts at $1,000. Each takeover doubles the price: $1,000 → $2,000 → $4,000. If outbid, you’re refunded minus the Stripe fee. Bidding closes on Thursday the 10th at midnight UTC (in 2 days), so I have enough time to print the winning tattoos. → Sponsor my body: http://hyrox.marclou.com

4.2Mviews4.3Klikes134reposts832replies
Polymarket@Polymarket

JUST IN: Startup founder Marc Lou announces he’s “selling his body” for ads, auctioning spots on 10 of his muscles ahead of a HYROX race, with bids starting at $1,000.

363.3Kviews882likes27reposts107replies
Marc Lou@marclou
Quoting @marclou

I’ll be paid $103,000 to race so far. I’m going to bed now, let’s see what gets tattooed on my body tomorrow! Auction ends in 6 hours btw.

302.2Kviews679likes9reposts148replies
Tibo@tibo_maker
Quoting @marclou

Riggsfield grabbed ALL the spots on @marclou's body watch what happened next 👀

291.9Kviews1.4Klikes42reposts214replies
Tiago@wbetiago
Quoting @marclou

It makes me sick that I work hard every day to increase $100 my MRR and then Marc makes a tweet and raises a cool 100K just for fun I know its a bad color on me but it just makes me wanna throw everything to the ground and go find a job

441.4Kviews402likes2reposts238replies
Dago | Recovering perfectionist@dagorenouf
Quoting @jackfriks

Currently getting people to sponsor my wedding and pass it as business expense under advertising. Sold 7 spots today.

39Kviews197likes9reposts42replies
jack friks@jackfriks

anything can be a business expense if you get creative enough

52.9Kviews149likes2reposts66replies
Dago | Recovering perfectionist@dagorenouf

Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day 😍 (full cinematic video coming soon)

1.1Mviews2.9Klikes85reposts362replies
Dago | Recovering perfectionist@dagorenouf

We did it fam

12.1Kviews235likes5reposts34replies

What happened

  • Marc Lou auctioned 10 ad spots on his body for his first HYROX race in Turkey.
  • Bidding started at $1,000 and doubled with every takeover: $1,000, $2,000, $4,000.
  • The auction raised $112,062 in total; the most expensive single spot — the brand Stanley on his backside — reportedly sold for $20,000.
  • Winning brands were tattooed on his body on race day, listed on his site and shown in his posts on X and YouTube.
Figures as reported by La Réclame

Dagobert Renouf's wedding tuxedo

Earlier, Dagobert Renouf turned his wedding tuxedo into ad space: 26 startups sponsored the suit, bringing in about $7,500.

Business Today

In the press

None of these outlets wrote about IRLSlots; we're not affiliated with the people featured.

Before it went viral

  1. 2002

    GoldenPalace.com paid boxers to wear its name

    GoldenPalace.com paid boxers to wear henna tattoos of its name across their backs. About 25 athletes were paid $5,000 to $100,000.

    Fox News
  2. 2005

    Andrew Fischer auctioned his forehead

    Andrew Fischer put his forehead up for auction as ad space and sold it for $37,375.

    WOWT
  3. 2009

    I Wear Your Shirt

    Jason Sadler sold a day of his T-shirt to a brand. The price started at $1 on January 1 and rose by $1 a day to $365 by December 31.

    Wikipedia
  4. 2025

    Dagobert Renouf's wedding tuxedo

    26 startups sponsored spots on his wedding tuxedo, bringing in about $7,500.

    Business Today
  5. 2026

    Marc Lou at HYROX

    Marc Lou auctioned 10 spots on his body ahead of his HYROX race and raised $112,062.

    La Réclame
  6. 2026

    Brand My Marathon

    Eight sponsor spots on a runner's kit, sold across six months of training that end at a marathon.

    brandmymarathon.com
  7. 2026

    Sponsor My Body

    A marketplace concept where people sell temporary or permanent sponsored tattoo placements on their body.

    sponsormybody.com

Your turn. List your spot — it's free.

It's already happening · IRLSlots